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Etiqueta: branding

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Las nuevas reglas del marketing multicanal, según Harvard

Master
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Según Harvard University, el concepto de ecoverso del marketing busca explicar y anticipar cómo funciona hoy la comunicación de marca. A partir de teorías de la comunicación, se propone este modelo como un marco que refleja un mundo hiperconectado.

Dic

Branding en la era de la IA

Master
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El branding y la autoridad digital son la nueva clave del posicionamiento en la era de la inteligencia artificial.

Dic

La nueva SERP: humana, intuitiva y compleja

Master
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Las marcas que ganen serán aquellas que comprendan el nuevo contrato emocional entre tecnología y persona.